Terminal Blogging: has it come to this?
In an article called “In Web World of 24/7 Stress, Writers Blog Till They Drop” — the New York Times this week invented a term we might all take notice of: the digital era sweatshop.
It’s true, you can make a living out there as a blogger. People will pay writers a flat fee per article. This is feasible because enough people have caught on that much like bags full of gold pieces several millennia ago, you can use content to trade for cool things.
Like inbound links. Search engine authority. Newsletter signups and email inquiries. White paper downloads. Podcast subscriptions. The coolest new Facebook widgets. Front page features on the biggest viral news sites. And of course traffic to your website… and not just flaky one-hit wonder traffic, but high-conversion traffic which will fatten your wallet.
But at the origin of this content often lies a very unnatural source: overworked human beings whose creative energy is being extorted and bent out of shape.
As a business owner, you’re in a unique position to mesh personal ideology with corporate strategy. You can take a stand. One well-written post can generate more traffic and visibility than two weeks of daily drivel. For the person writing it, and everyone else reading it, that’s one post and only one — and once it’s through, we can pause and take five to breathe some fresh air.
Marketing your business, like anything else, is not worth sacrificing your health–or that of your employees.
~~~~~
Paul Burani
Clicksharp Marketing
New York, NY
This entry was posted on Thursday, April 10th, 2008 @ 8:47 pm on the category Blogging, Copy writing.
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