Archive for April, 2008

Fuel economy, measured in 2008 terms

April 30th, 2008

“With gas prices high, and showing no sign of returning to the levels we know and love, can we find some solace in the digital world?”

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Microclickonomics: justifying paid search advertising for low-priced items

April 28th, 2008

“For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here’s what you can do to compete.”

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What is the cost of non-marketing on the Internet?

April 25th, 2008

“There is a noticeable opportunity cost to not practicing sound online marketing. But how would someone know if they’re leaving money on the table?”

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Spawning the next transactional query (Part 2)

April 23rd, 2008

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”

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Spawning the next transactional query (Part 1)

April 21st, 2008

“If only 10% of search engine queries are transactional in nature, what is the big deal with search engine marketing (SEM)?”

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The risks of a home-brewed PPC advertising campaign

April 18th, 2008

“There are certain people you call to do the jobs you won’t touch. What about those that could bankrupt you?”

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Keeping your blog’s feet on the ground

April 16th, 2008

“A successful blog about your business can be profitable — but first needs strong roots tied to your corporate strategy.”

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Terminal Blogging: has it come to this?

April 10th, 2008

“Marketing, like anything else, is not worth sacrificing one’s health.”

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Professor Apple’s latest lecture: iTunes and Long Tail economics.

April 7th, 2008

As the mantra goes, “the customer is always right.” More and more often, “the customer gets their way.”

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Video: Google Analytics for Business Intelligence

April 3rd, 2008

Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea.

Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.

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Spring break and smart bidding: two ways to steer clear of all the noise.

April 1st, 2008

“In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked.”

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