Video: Using Google AdWords to Grow Your Business
A lot of small business owners have tried advertising on Google, only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around.
Coming soon: we’ll expand on the AdWords introduction and talk about how targeting to local search can result in an even bigger return on your ad dollars. (Click here to subscribe via Clicksharp’s channel on YouTube.)
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This entry was posted on Sunday, February 10th, 2008 @ 12:03 pm on the category Marketing Theory, Pay-per-click advertising, SEM, Small business, Video.
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