Every marketing initiative is, at its foundation, either a push or a pull. (What is the difference?) Campaigns may feature a healthy dose of each, but if you boil every move down to its nature, it does one of two things:
It PUSHES your product in front of its target market.
Perhaps the most famous [...]
If you’re just getting started as a blogger, there’s some unfortunate news you ought to be aware of. Even though you may spend thirty minutes to an hour each day developing snappy blog content riddled with articulate witticisms and eloquent insight… it’s possible that a lot of your readers will only skim the content, [...]
Last month, Kristin Edelhauser Chessman wrote a story on Entrepreneur.com entitled “If They Could Turn Back Time” in which a handful of successful entrepreneurs are profiled, and asked what they would have done differently if they could start over.
Notice that three of them — Perfume Bay, Carmelized Productions and NewCondosOnline.com — wished they’d put more [...]
Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?
Two sentences into my reply, I [...]
 |
 |
