Clicksharp Marketing

We’re going to take another look at Pat Doyle’s genius article “23 Great Ideas For Blog Posts” and dissect another recommendation in detail:

6. Tell why or how you first got interested in this topic.
For the sake of this blog’s ongoing discussion, we’ll define “topic” as your small business’ niche in the marketplace.

It doesn’t really matter what today’s news may be, or the overarching theme of your blog. This kind of post reaches beyond the run-of-the-mill informative blog post, for several reasons:

A) You’re illustrating yourself as an authority figure. If your success story began years ago, you now get to tell the rest of the story, about how you acted on that ambition and kept charging forward in your mission to be the best at what you do. If yours is more of a recent career evolution, you’ve got a golden opportunity to explain how vastly different life experiences have shed light on your current mission…thereby setting you apart from everyone else out there doing the same thing.

B) You’re spreading infectious enthusiasm. Nothing paints a more colorful picture of a businessperson’s mission than a passionate account of that one moment when he or she just KNEW this was the one way they would change the world!

C) You’re showing your living, breathing side. People are constantly reminded, when going about their lives on the web, how much of what they do is controlled by machines. We may be adapting by creating impersonal social networks, using mechanical shorthand writing styles, and might even evolve as a species to have short arms and twice as many fingers (as my technophobe aunt posits)…but there’s a part in all of us that still feels warm and cozy knowing there’s at least one more human out there. They’ll thank you for it!

This last one is critical. As much as your marketing consultants will tell you to plaster your name all over the internet, leaving a trail of keyword crumbs in your wake that would put Hansel and Gretel to shame…you’ve still got to market yourself, first and foremost, like you’re no different than the person sitting at the other computer screen. Remember Rule #1 from August?

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This entry was posted on Thursday, October 18th, 2007 @ 8:09 pm on the category Blogging, Copy writing, Small business. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.


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