Clicksharp Marketing

If you’ve been following Small Is Beautiful, maybe you saw Matt McGee’s post on October 4 entitled Which Google Products Should a Small Business Use?

It’s a worthwhile read — here’s where you learn that Google is offering your growing business much more than just those little text ads. And what’s more, these resources are totally free, which ought to be encouraging to see. Especially since one way or another you’re going to be paying to implement them — that’s one handout you won’t get from Google.

Here’s a rundown of Matt’s list:

1) Google Analytics. There’s so much value in this little packet of javascript that you might be left thinking it’s only free because some intern made a clerical error. I should also add that Google offers this product free of charge for any web site with 5 million monthly pageviews. That’s a lot of traffic, people. This gives you an idea of the scalability of this product. We’ll help you install Google Analytics, and make sense of it.

2) Google Maps/Local Business Center. Anyone whose business address is even remotely connected to their value proposition (e.g. mortgage closings in New Jersey, event planning in Manhattan, etc.) will get the local search treatment from Clicksharp.

3) Google Base. This is essentially a product-driven search engine with a ton of upside. The launch back in late 2005 was surrounded by tremendous hype and there’s justifiable speculation that Google Base will be a core part of Google’s emerging business model in the future. Which means you might consider building Google Base into your SEM campaign sooner rather than later!

4) Google Website Optimizer. Once you’re ready to run a paid search campaign, you no longer care about visitors to your site. You have enough of those, and now all you care about is who is buying, or signing up, or picking up the phone to call you. Once you’re using Google Website Optimizer in sync with your ad campaign, you’ll have a much better idea of which content on your web site will generate the most calls to action.

The bottom line — yes, they’re free. If you know how to put these to use for you, you’re part of a small (but growing) group of small business marketers who will reap big benefits in the near, and more distant future. If you like what you hear but don’t know where to start, your next call should be to your search marketing expert!

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This entry was posted on Monday, October 8th, 2007 @ 5:38 pm on the category Local search, Pay-per-click advertising, SEM, Small business. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.


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